Never Even Asked

You did not lose those jobs. Nobody asked you to quote them.

Last Tuesday somebody in Calgary needed exactly what you sell. They typed it into Google, read 3 websites, and phoned one. You never saw the search, the shortlist, or the decision.

8 Services, 1 Page

Google matches a search to a page, not to a business.

Someone typing “emergency furnace repair Calgary” reaches your page headed “Heating, Cooling, Plumbing and More”. The click goes to the competitor whose page is titled “Emergency Furnace Repair in Calgary”. They did not beat you on craft. They own that page and you do not.

Where The Clicks Go

• 46% of Google searches carry local intent, up from 30% in 2019
• 76% of “near me” phone searches end in contact or a visit within 24 hours
• The top 3 organic results take 68.7% of all clicks
• Sites with 51 to 100 pages get 48% more traffic than sites with 1 to 50
• Google Ads averages $90.92 per lead in home services, $228.15 in roofing
• AI Overviews cut click-through for top-ranking pages by 58%

Traffic figures come from HubSpot’s analysis of over 1,400 companies. Click share averages several published studies. The AI figure comes from Ahrefs, across 300,000 keywords in February 2026.

Rent Or Own

Ad spend resets to zero the day you stop paying. A ranked page charges you once.

That AI figure matters more than it looks. Broad pages lose hardest, because general questions now get answered above the results. “Emergency furnace repair in Calgary tonight” still needs somebody who answers the phone. 5 narrow pages beat 1 wide one.

Work You Can Check

DETAC trains safety crews for Fortis Alberta, Ledcor and Grizzly Excavating. Their courses published no schema.org markup, so Google never read them as courses. I rebuilt every course as its own indexed page, which is this offer at catalogue scale.

Lauren Cleveland left Wix, and her salon site now loads in under 1 second. Prestige Medispa sells over 60 products through a site I built.

Run It Yourself

Say a client is worth $2,000 to you. 5 pages producing 1 enquiry each a month gives 5 enquiries. Close 2 and the month brings $4,000 against a one-time $6,800.

Buying those same 5 leads every month at Google’s $90.92 average costs $5,455 a year, and ends when you stop.

2 Ways In

Free Website Teardown

Send your website address. Within 2 business days you get a 10 minute recording naming the searches you cannot appear for and the pages you lack. No invoice, no call, and it is yours to hand to any developer.

The September Build

$6,800 for the premium site, 5 service pages, the lead capture rebuild and the local search tune-up. Regular price $8,000, so 15% off through September 30th.

From Email To Launch

1. I reply the same day, and you deal with me, Sean, throughout.
2. I send 3 questions about what you sell and the last 5 jobs you won.
3. We spend 30 minutes naming your 5 pages.
4. You approve every page before anything goes live.
5. Your site launches 3 weeks from the day we start.

The 182 Day Clock

3 spots. I build these myself, so 3 means 3.

Ahrefs found pages reaching Google’s top 10 took 61 to 182 days to arrive. Approve in September and that window runs November to March. Approve in January and it runs March to July.

You cannot shorten the wait. You can start it sooner.